The most interesting part about this season is not so much about seeing generosity spreading like a contagion among shoppers, as one would hope, but is about seeing how crowds run amok in the aisles in a senseless quest to attain the unattainable. I say interesting because it reminds me of something else that runs amok seeking the unattainable. If you guessed the zombie horde, then I will have to agree.
When I look at the situations, there really isn’t much difference. Christmas shoppers will stand at the doors waiting for them to open, they will stampede as a group and some in the crowd will hope they will get their hands on the spoil that has called them to defy logic in an effort to satisfy an inner need.
Now, take a look at the zombie horde. It, too, will stand at the door, in some cases, pounding to get in. Once the doors open, as one unit, it rushes through the door in hopes of capturing that which it has sensed as its need—human.
Strange how this season brings out the best in people.
I’ve noticed this happening online, too. A large electronic manufacturer will have a sale of merchandise, yet, in limited quantities. The ads purport the sale will begin at the stroke of midnight. The crowd eagerly anticipates the timing. Only a handful for sale, but that’s okay, everyone in the crowd believes the item will be in one of their hands. However, the reality is further from the truth. At exactly one minute after midnight, the item is no longer available.
If I were part of that crowd, then I will have been one of those wanting an explanation. Why the hook to bring in the horde? Why so few for so many? Why not introduce further victims into the fray by releasing more stock to the waiting throng.
Doesn’t this season bring out the best in people?
Let’s go deeper—the parking lots. The day before Christmas, all of a sudden the mall parking lot becomes ground zero for the battle of the century. If zombies existed, they are the ones driving the cars in hopes of finding a spot. They drive around several times with the belief of attaining the unattainable, a free spot. And once a free spot becomes available, like a hornets’ nest stirred to anger, cars swoop in for the kill. Only one is lucky enough to grab the spot, but not without a fight. Necks bulge. Fists shake. The lucky one is lucky to make it out of his car alive.
Ah, isn’t Christmas wonderful? Like obedient zombies looking for their next meal, shoppers flood the malls and online retailer with the belief they can attain the unattainable. Of course, a lucky few do walk out of the store with their prized item. But, for what? For the item to be forgotten in a chest somewhere a year later?
Maybe we’re not too different from the zombies after all.
What do you think of the Christmas shopping season? Have you noticed the horde stampeding through doors?