Jack Flacco is proud to announce RANGER MARTIN AND THE ZOMBIE APOCALYPSE, the first book in the Ranger Martin series, will publish on October 22.
An economic theory of sorts caught my attention the other day I thought I’d share. The theory goes something like this: when the economy does well, zombies rule. When the economy flounders, vampires seize the reigns. What better way to add to my Monday Mayhem series than to introduce a discussion of money, zombies and vampires?
It started with an article I came across on one of these financial sites, on my way to explore for another post I was working on. Funny how these things work. Whenever I’m looking for something to supplement a current post, something else hits me square between the eyes to prevent me from completing my research. Nonetheless, I can see how the theory came to be.
I’m writing this as is, without much commentary. I’ll provide the examples (including movie posters) more as a guide, but you can draw your own conclusions. Suffice it to say, some daring economists have already written about this before, plotting the rise and fall of zombies and vampires against fluctuations in the Dow Jones Industrial average.
Here’s my take on the theory…
Zombies, by nature, consume anything and everything. They have no sense of self-restraint. If they see something consumable, they will eat it. Nothing in their path is safe. Every so often, they lay dormant, waiting for their next big feast. As sharks frenzy, so do zombies when they spot a sure thing. Whatever obstacle may block their path, they quickly dismantle. In large groups, zombies are unstoppable.
So is the zombie economic model. During a recovery, consumers freely purchase having no self-restraint. A new bike? Buy it. A new car. Buy it. A new house? Yep—buy it! Everything catches their eye as fair game. There may be lulls where they seem to have satisfied their cravings, but they’re waiting for the euphoria to catch again. And if it’s Black Friday or Bargain Tuesdays at the local electronics shop, look out. Nothing will stand in their way to get to that big screen TV. In groups, consumers can ravage a store in seconds.
Vampires, on the other hand, are subtle hunters, choosing deception as their ally. They crave blood. When they satisfy their craving, they recede into the shadows. The strong and weak is no match for their cunning. Patience is part of their nature. Once they spot a target, they will stalk it until the time is right for the kill. They appear as human but their innards make them soulless creatures.
And so is the vampire economy. When times are tough, consumers are a guilt-ridden, crafty lot, choosing to talk their way into a deal. They take a tally of how well they’re doing by how well they’re saving. Sticker price means nothing to them. If it says $10, they’ll negotiate for $9 hoping to get it for $9.50. Large companies, small shops, makes no difference. They’ll wait. A deal is bound to come their way. When they see it, they’ll move in for the kill. If someone else spots it, they’ll push their way to get there first. Even if it means spilling blood.
Supplemental Reading Material
- Zombies vs. Vampires: The (Economic) Battle Continues
- Zombies versus Vampires: Battle of the recession monsters
- What The Undead Reveal About The Economy – HuffPost Live (Video)
Have you ever heard of this theory? What is it that makes it unique among other zombie theories?