advertising – Looking to God

Mob mentality has been around since the beginning of time. Ever since humans could form tribes, colonies, villages, towns, cities and nations, mob mentality has been alive and well. Have a look at the biblical story of the tower of Babel. Everyone was busy building a tower to the heavens that they didn’t stop to ask if they should have built it in the first place.

Today, for Monday Mayhem, I want to have a look at how zombies contrast with humans regarding herd mentality. I would like to compare similarities and differences in order to understand zombie and human behavior—besides one species being undead.

Have you ever gone Christmas shopping? I enjoy doing it in November when the store shelves are full, people’s attitudes are easy going, and parking spaces are aplenty. Try hitting the malls anytime in December and you’ll be out of luck. That’s why I avoid at all costs, if I might add, Christmas shopping in December. You’re taking your life in your own hands.

Without fail, every Christmas a toy or gadget comes out that becomes the hottest thing on the market to get for the holiday season. Advertisers make a big deal of it, stores make a big deal of it—and this is where it gets interesting—friends make a big deal of it. They especially fall for the carrot and ride the wave of peer pressure to that once-in-a-lifetime deal they think they’ll never have the chance in getting any other time, ever.

Thus the herd mentality is born. The inciting incident, the carrot, is the deal. If the advertisers can convince one person, that person can become their agent to secure the loyalties of others tempted with the same deal. The worst offenders of this practice are those stores that offer the gadget at half-price for one day only. You want to see death on the doorstep? Show up during that one-day sale. The herd mentality will reign supreme.

What about zombies? Easy, they work on the same principle. Show them what they couldn’t live without and they will follow it to the ends of the earth. The undead could be the most docile creatures in their dormant state. Once a human enters their world, they become ravaging beasts, filled with greed and violence. Well now, not much different from Christmas shoppers, are they?

And that really is the trick to the zombie herd mentality. The undead would have to see what they lack for them to go crazy, storm buildings, tear apart storefronts and kill for the sake of their selfish desires. It’s greed, really, that drives a mob mentality to commit the awful atrocities in the streets.

Thankfully, humans don’t have to worry about zombies interfering with their Christmas shopping. Wait a minute. Perhaps I’ve spoken too soon. Even if human toys and gadgets don’t appeal to zombies, humans themselves do. I take it back. Humans have a lot to worry about with zombies interfering with their Christmas plans (even if it is six months away).